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The Pepsi Globe is the icon and logo for Pepsi, called as such because of the swirling "red, white, & blue" design in a sphere-like shape. It is considered one of the world's most recognizable corporate trademarks. ==History== The Pepsi Globe has its origins in the 1940s, when the United States was in World War II. To show support of the war, Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by swirling red and blue colors on a white background. Since Pepsi, at the time, was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was simply meant as a show of U.S. patriotism as opposed to a marketing scheme. The cap logo, however, quickly caught on, and by the end of the war in 1945 became Pepsi's primary logo. With Pepsi gaining ground on Coke in the 1950s, the logo became so recognizable that by the time the Pepsi logo was redesigned in 1962, the swirling "red, white, & blue" bottle cap that would eventually evolve into the Pepsi Globe would remain while the script was retired in favor of a more-modern "Pepsi" typeface. The logo was updated again in 1971, when the typeface was made smaller as to fit in the white section of the Pepsi Globe. Meanwhile, the bottle cap itself was dropped and the Pepsi Globe was "boxed in", with a red bar coming in from the left and a light-blue bar coming in from the right. A vertical variation of this would also have the red bar coming in from the bottom and the light-blue bar either coming in from the top or would be omitted altogether.〔(Pepsi Revised Story ). Pepsi.com. Retrieved 26 March 2011.〕 In 1991, the logo was updated again, and for the first time in the half-century existence of the Pepsi Globe, no typeface of any kind would be in the white section of the Pepsi Globe on a regular Pepsi product. Instead, the red bar would be lengthened slightly (the light-blue bar was dropped altogether) and the Pepsi script was moved on top of the Pepsi Globe and red bar. In 1998,〔http://www.huffingtonpost.com/2012/12/28/pepsi-logo-timeline_n_2279676.html#slide=1870103〕 the red bar was dropped altogether as Pepsi adopted blue packaging (replacing white), while enlarging the Pepsi Globe and making it three-dimensional. This was the first official use of the logo as the "Pepsi Globe". The design was refined in late-2004/early-2005 when the typeface was updated and the Pepsi Globe became more realistic-looking. This version of the logo essentially remained the same in 2007 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue. After Pepsi got their current logo in late 2008/early 2009, cans started to have a background color (font color for Diet version) based on the type of version. Caffeine Free Pepsi reverted to its gold background, cherry consists of red on top while blue on bottom, and the light blue Diet Pepsi returned to silver. But the regular Pepsi introduced in 1898 continues to acquire the blue background.〔(Coca-Cola vs. Pepsi, Revised Edition ). Underconsideration.com. Retrieved 26 March 2011.〕 Until the 2008 redesign, the Pepsi Globe resembled the Taegeuk symbol widely used in South Korea. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pepsi Globe」の詳細全文を読む スポンサード リンク
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